Virtual Racers

To celebrate the end of Formula E's world tour, we built and shipped a range of limited edition toy cars, packaged in boxes that transformed into Google Cardboard VR viewers. We gave fans access to all of Formula E’s 360 race content from around the world, including exclusive access to behind the scenes.














Our Virtual Racers were sent out to the media, given to Formula E's VIP guests including Sir Richard Branson and given out to kids and families from a giant toy car stage which was specially built for the race weekend.





We designed, prototyped and assembled everything ourselves and proactively approached the client to make the project - including a pain staking 72 hour marathon of gluing, cutting and assembling boxes.  



Making 1000 #VR headsets by hand @VCCP #theta360 #theta360uk - Spherical Image - RICOH THETA